Effective Date: October 2, 2026
This privacy policy for Trails and Travel CC ("We", "Us" or "Our") tells you how we may collect, use and share your information when you visit our website www.trailsandtravel.co.za.
We appreciate your decision to use our website www.trailsandtravel.co.za and to trust us with your valuable personal information. In this document, we seek to explain in the clearest terms possible our privacy practices. We strongly encourage you to read this document (and any other related documents) carefully before using the website. If there are any terms or conditions in this document that you do not agree with, please do not use the website, or in case you are already using it, please discontinue the use immediately. By using the website, you are accepting and consenting to the practices described in this Privacy Policy.
When we collect information, we do so to ensure that you get to experience our service seamlessly. For that, we collect the following information. Some are your personal information and some are your sensitive personal information.
The personal information that we collect about you are the following:
How do we collect such information?
We may use any of the following three ways to get information about you.
Before going into the reasons why we collect the information that we do, we want you to understand what the above three terms mean.
a. The information that you give us
When you sign up for an account to use our service/product we will ask you certain questions like your name or email address. These are the information that you give us. This may not be limited to what we have mentioned and can change according to the nature of the service/product that we provide.
b. The information that we automatically collect from you
When you access our service from a device, we may automatically collect information from your device, such as through the use of cookies. You will know more about automatic collection of personal information in the next section.
c. Information that we collect from third parties
These third parties can be data aggregators, online directories, data marketplaces or exchanges, etc from where we may collect information about you.
Cookies and similar technologies
Cookies are small packets of information that are placed on your device, so that we can retrieve the information about you, such as your login information, your choices on our websites and other information.
For more information about cookies and similar technologies, please visit our cookie policy.
Do not track requests
We respond to "do not track" requests in the following manner:
Our website currently does not respond to or honor "Do Not Track" (DNT) signals or other similar mechanisms transmitted by web browsers. Because a uniform technological standard for recognising and implementing DNT signals has not yet been fully established across the industry, we handle user tracking preferences strictly through our [Cookie Preference Center / Cookie Policy]. Visitors can manage their tracking choices and consent preferences at any time by accessing our cookie settings.
Why do we collect information about you?
We collect information about you for a variety of reasons. It helps us, among other things, to serve you better. The following are the ways in which we use the information that we collect about you.
How long do we retain your information?
We will only keep your personal information for as long as it is necessary, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice requires us to retain your personal information for longer than the period during which users have an account with us.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
Do we share your information?
We may share your information with third parties in the following ways:
Sale/sharing of information
We do not sell or share the information we collect from our users.
GDPR Disclosures
Automatic processing of data
We do not use any automated processing of the personal information we collect.
Legal basis for the collection
The General Data Protection Regulation requires us to identify and set out the legal basis, or in other words, the legal justification, for processing your personal information. The following are the legal bases on which we process your personal data.
Consent: We may process your personal information for the purposes described in this Privacy Policy with your consent.
Your rights
In accordance with Articles 12 to 23 of the General Data Protection Regulation, the data subject, that is you, has the following rights.
To exercise any of the rights mentioned above, you may use the contact details provided in this Privacy Policy.
Consequences of non-consent
We require your consent to collect information in order to provide our services to you seamlessly. However, you may refuse consent. Please note that refusing consent may have consequences, including limited access to our services and reduced features on the website.
Privacy of children
We do not knowingly provide our services to children. If you are a parent or legal guardian and believe that your child has provided us with information without your consent, please contact us. Upon verification that we have collected such information without parental consent, we will remove the information from our database.
Security of your personal information
We take reasonable measures to ensure that the information we collect from you is stored securely and protected to the best extent possible. However, no method of internet transmission or digital storage is completely secure, and we cannot guarantee absolute security. While we use commercially reasonable and appropriate security measures to protect your information, we cannot promise that it will be 100% secure.
Links to other websites or apps
On our website, we may provide links to external websites, apps, or services. These are not operated by us and therefore are not governed by our Privacy Policy or practices. We strongly recommend that you review the privacy policies of such websites or services before engaging with them to ensure that you do not provide personal information that you do not wish to share.
Changes to this privacy policy
We may update this Privacy Policy from time to time to reflect changes in the law or our privacy practices. We recommend that you review this privacy policy periodically to ensure it remains in line with your expectations.
The privacy policy will be effective from the date it is posted on this page.
Contact us
For any questions or concerns regarding your privacy, or to exercise any of your rights, you may contact us using the following details:
Address: The Crest Estate Office Park, 154 Goedemoed Rd, Durbanville, Cape Town, 7550
Email address: info@trailsandtravel.co.za
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| COOKIE | DURATION | DESCRIPTION |
|---|---|---|
| wpEmojiSettingsSupports | session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly. |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| AWSALBCORS | 7 days | Amazon Web Services set this cookie for load balancing. |
| opt_out | 1 year | This cookie is used for preventing the installation of third party advertiser or other cookies on the browser. |
| gdpr | past | Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re-entry. |
| cookieyes-consent | 1 year | CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. |
| elementor | never | The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time. |
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| COOKIE | DURATION | DESCRIPTION |
|---|---|---|
| yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
| LAST_RESULT_ENTRY_KEY | never | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
| yt-player-headers-readable | 7 never | The yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
| yt-remote-session-app | session | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. |
| yt-remote-cast-installed | session | The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video. |
| yt-remote-session-name | session | The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video. |
| yt-remote-cast-available | session | The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player. |
| yt-remote-fast-check-period | session | The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos. |
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| COOKIE | DURATION | DESCRIPTION |
|---|---|---|
| _gcl_au | 3 months | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| vuid | 1 year 1 month 4 days | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website. |
| CLID | 1 year | Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited. |
| MR | 7 days | This cookie, set by Bing, is used to collect user information for analytics purposes. |
| SM | session | Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains. |
| uid | 1 year 24 days | This is a Google UserID cookie that tracks users across various website segments. |
| demdex | 6 months | The demdex cookie, set under the domain demdex.net, is used by Adobe Audience Manager to help identify a unique visitor across domains. |
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
| COOKIE | DURATION | DESCRIPTION |
|---|---|---|
| SRM_B | 1 year 24 days | Used by Microsoft Advertising as a unique ID for visitors. |
| _uetvid | never | Bing Ads sets this cookie to engage with a user that has previously visited the website. |
| _uetsid | never | Bing Ads sets this cookie to engage with a user that has previously visited the website. |
| AWSALB | 7 days | AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target. |
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
| COOKIE | DURATION | DESCRIPTION |
|---|---|---|
| YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
| VISITOR_INFO1_LIVE | 6 months | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
| VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
| PREF | 8 months | PREF cookie is set by Youtube to store user preferences like language, format of search results and other customizations for YouTube Videos embedded in different sites. |
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
| yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
| MUID | 1 year 24 days | Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. |
| ANONCHK | 10 minutes | The ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile. |
| uuid2 | 3 months | The uuid2 cookie is set by AppNexus and records information that helps differentiate between devices and browsers. This information is used to pick out ads delivered by the platform and assess the ad performance and its attribute payment. |
| dpm | 6 months | The dpm cookie, set under the Demdex domain, assigns a unique ID to each visiting user, hence allowing third-party advertisers to target these users with relevant ads. |
| CMID | 1 year | Casale Media sets this cookie to collect information on user behaviour for targeted advertising. |
| CMPS | 3 months | CasaleMedia sets CMPS cookie for anonymous user tracking based on users' website visits to display targeted ads. |
| CMPRO | 3 months | CasaleMedia sets CMPRO cookie for anonymous usage tracking and targeted advertising. |
| mv_tokens | 14 days | Mediavine Exchange sets this cookie to create a unique ID for the visitor, allowing third-party advertisers to target the visitor with relevant advertisements. |
| anj | 3 months | AppNexus sets the anj cookie that contains data stating whether a cookie ID is synced with partners. |
| cf | past | Used to present the visitor with relevant content advertisement. |
| cip | past | Presents the user with relevant content and advertisements, and facilitates real-time bidding for advertisers. |
| cnac | past | Used to present the visitor with relevant content advertisement. |
| car | past | Used to present the visitor with relevant content advertisement. |
| callback | past | ID5 sets this cookie to collect data on visitor behaviour from multiple websites in order to present more relevant advertisements. This also allows the website to limit the number of times that the visitor is shown the same advertisement. |
| cto_bundle | 1 year 24 days | Criterio sets this cookie to provide functions across pages. |
| _rxuuid | 1 year | Unruly Media sets this cookie to store information on how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
| COOKIE | DURATION | DESCRIPTION |
|---|---|---|
| _cfuvid | session | Description is currently not available. |
| XANDR_PANID | 3 months | Description is currently not available. |
| receive-cookie-deprecation | 1 year 1 month 4 days | Description is currently not available. |
| mv_tokens_eu-v1 | 14 days | Description is currently not available. |
| am_tokens | 14 days | Description is currently not available. |
| am_tokens_eu-v1 | 14 days | Description is currently not available. |
| criteo | 14 days | No description available. |
| C | 1 month | Description is currently not available. |
| tvid | 1 year | No description available. |
| tv_UICR | 1 month | Description is currently not available. |
| optout | past | No description available. |
| gpp | past | Description is currently not available. |
| app_version | never | No description available. |
| HWWAFSESID | session | No description available. |
| HWWAFSESTIME | session | No description available. |
| ayl_visitor | 1 month | This cookie is set by omnitagjs. This cookie stores the data of the visitor, this collected information is used to show relevant advertisements to the user based on user interest. |
| brwsr | 1 year 1 month 4 days | This cookie is set by the provider Impact Radius. This cookie is used for affiliate marketing. |
| userCountry | session | The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time. |